The ________ Is Responsible for Creating the Visual Portion of an Ad

question 61

Multiple Choice

The ________ is responsible for creating the visual portion of an ad such as layouts and the commercial storyboards.

• A) account executive
• B) product management department
• C) art department or art director
• D) copywriter

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Definitions:

Autokinetic Effect Studies

Psychological experiments that investigate how people perceive a stationary point of light in a dark room as moving due to the lack of visual references.

Norms

Shared beliefs or rules within a group about how members should behave in a given context, which help to guide and regulate individual behavior and promote group cohesion.

Injunctive Norms

Socially accepted rules or standards that dictate the behaviors that are approved or disapproved of within a society or group.

Evaluative Component

Part of an attitude that involves making a judgment about the goodness or badness of an object, person, or event.