Which of the Following Statements About Changes in the Way

question 3

Multiple Choice

Which of the following statements about changes in the way advertising agencies are being compensated is true?

• A) Many agencies and their clients have developed some type of fee arrangement or cost-plus agreement for agency compensation.
• B) With the move toward integrated marketing services, it is likely that there will be a return to the commission system of compensation.
• C) From the viewpoints of both the client and the agency, the traditional commission system is much superior to negotiated commissions.
• D) Since most clients want their agencies to be in total charge of the integrated marketing communications process, they are willing to compensate them based on media commissions.

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