________ Are Agencies That Specialize in Offering Services,such as Database

question 72

Multiple Choice

________ are agencies that specialize in offering services,such as database management,direct mail,and creative and production capabilities.

• A) Creative boutiques
• B) Sales promotion agencies
• C) Direct-response agencies
• D) Public relations firms

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Definitions:

Reciprocity Norm

A social expectation that people will respond to each other in kind, returning benefits for benefits and responding to harms with either retaliation or forgiveness.

Social-Responsibility Norm

An expectation that people will help those dependent upon them.

Deindividuation

A psychological state characterized by reduced self-awareness and diminished personal responsibility, often occurring in group settings.

Religious Beliefs

The faith or convictions related to the nature, existence, worship, and practices concerning a supernatural power or god(s).