Which of the Following Statements Is True Regarding Behavioural Targeting

question 70

Multiple Choice

Which of the following statements is true regarding behavioural targeting?

• A) Behaviour is not a critical variable when applying audience segmentation to Internet advertising.
• B) Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour.
• C) Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them.
• D) There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.

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Definitions:

Principles

Fundamental truths, rules, or standards that form the basis for reasoning, behavior, or the belief system of an individual or organization.

Deming's 14 Points

A set of management practices proposed by W. Edwards Deming to improve effectiveness, productivity, and performance within an organization.

Transformation

A thorough or dramatic change in form or appearance.

Performance Appraisals

The process by which an employee's job performance is evaluated and documented, often leading to feedback, development plans, and decisions regarding promotion or compensation.