The _____ of the Internet Make It Possible to Carry

question 36

Multiple Choice

The _____ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.

• A) interactive capabilities
• B) media image
• C) costs
• D) creativity

Identify and differentiate between various segmentation variables including micro and macro variables.

Comprehend the purpose and essential criteria of effective market segmentation, including profitability.

Analyze the impact of globalization on geographic segmentation variables.

Recognize behavioral segmentation and its relevance to consumer behavior.

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Definitions:

Cash Discounts

are reductions in price offered to buyers as an incentive for early payment of their bills, used to improve cash flow.

No-Doubt Security Products

Security products or solutions that offer undeniable protection and reliability, leaving no room for uncertainty or risk.

2/10 Net 30

A common payment term indicating that a buyer can take a 2% discount on the invoice price if payment is made within 10 days; otherwise, the net (full) amount is due within 30 days.

Trade Discount

A reduction in the listed price of goods or services provided by the seller to those in the same trade or industry.