_____ Segmentation Has Been Increasingly Accepted with the Advent of the Values

question 72

Multiple Choice

_____ segmentation has been increasingly accepted with the advent of the values and lifestyles (VALS) program.

• A) Demographic
• B) Psychographic
• C) Benefit
• D) Behaviouristic

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Definitions:

Facial Expressions

The movements or positions of the muscles beneath the skin of the face, serving as non-verbal communication signals of emotion.

Six Emotions

A concept referring to the theory that there are six basic emotions that are universally experienced in all human cultures: happiness, sadness, fear, anger, surprise, and disgust.

Stereotypes

Oversimplified generalizations about a group of people that often ignore individual differences and are sometimes inaccurate.