Database Marketing Is Criticized Because It Is

question 22

Multiple Choice

Database marketing is criticized because it is:

• A) still a largely unsophisticated process
• B) an invasion of privacy
• C) unmonitored and uncontrolled by any internal or external forces
• D) really unnecessary if the advertiser has properly targeted their marketing efforts

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Definitions:

Leadership

The act of guiding, directing, or influencing others towards the achievement of goals.

Strategic Leadership

A management style focused on developing and executing long-term objectives to achieve complex organizational goals.

Organizations

Entities composed of individuals working together towards common goals or objectives.

Shared Leadership

A leadership model where control and decision-making responsibilities are distributed among members of a team or organization.