Which of the Following Is NOT True About Direct-Response TV

question 30

Multiple Choice

Which of the following is NOT true about direct-response TV?

• A) It encompasses direct-response TV spots, infomercials, and home shopping shows.
• B) The television spots are also referred to as short-term programs.
• C) The process is always one-step; the consumer sees the product she likes and calls a 1-800 number to order.
• D) Infomercials range from 3 to 60 minutes.

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Definitions:

Fixed Expenses

A repackaged definition of fixed costs emphasizing their nature as constant across different levels of output or sales.

Selling Price

The amount of money charged to the buyer for a product or service.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue, indicating the company's bottom line.

Variable Expenses

Expenses that change in proportion to the activity of a business, similar to variable costs.