Loyalty Programs Achieve Each of the Following Objectives EXCEPT

question 29

Multiple Choice

Loyalty programs achieve each of the following objectives EXCEPT:

• A) They encourage consumers to use their products or services on a continual basis.
• B) They assist in creating strong consumer relationships and loyalty.
• C) They help increase the dollar amount of goods purchased by light and medium users.
• D) They preclude members from purchasing any other competitive brand.

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Definitions:

Club Fungi

A group of fungi characterized by the production of spores on club-shaped structures called basidia.

Fruiting Body

The reproductive structure produced by certain fungi and plants, designed for spore dissemination.

Mushroom

A type of fungus characterized by a cap on a stem, producing spores beneath the cap, and known for a variety of shapes, sizes, and colors.

Extracellular Digestion

The breakdown of food outside cells, typically seen in simple organisms or in certain animal digestive systems.