This Phenomenon Describes When Consumers Earn Points and Then Realize

question 49

Multiple Choice

This phenomenon describes when consumers earn points and then realize they are close to achieving a reward level,so they make additional purchases to achieve it:

• A) the last-minute accelerator mechanism
• B) the rewarded-behaviour mechanism
• C) the personalized marketing mechanism
• D) the points-pressure mechanism

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Definitions:

Unadjusted Trial Balance

A financial document listing all the accounts and their balances at a particular date, before any adjustments are made.

Depreciation Expense

The systematic allocation of the cost of a tangible asset over its useful life, reflecting wear and tear, or obsolescence.

Accrued Revenues

Revenues earned in an accounting period that have not yet been received in cash or recorded at the statement date.

Unearned Rent

Income received for rent before the rental period has occurred, classified as a liability until the services (rental period) are performed.