In Direct Marketing Situations,when It Is Necessary to Screen or Qualify

question 24

Multiple Choice

In direct marketing situations,when it is necessary to screen or qualify potential buyers,it is advisable to use:

• A) the two-step approach
• B) the one-step approach
• C) direct mail rather than telemarketing
• D) Canada Post's data on direct marketing purchasers

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Definitions:

Direct Liability

The legal responsibility that falls upon an individual or entity due to their own acts or omissions, without the need to involve the actions or negligence of another party.

Wet And Slippery

describes conditions that are moist or slick, potentially leading to hazards such as slipping.

Lobby

The act of attempting to influence the decisions of government officials, often by groups or individuals with specific agendas.

Direct Liability Doctrine

A principle that holds an individual or entity directly responsible for their actions or omissions that cause harm or damage, without needing to rely on the actions of another party.