When Databases Are Used to Identify the Most Relevant Profile

question 19

Multiple Choice

When databases are used to identify the most relevant profile variables to ensure the highest response rate possible among unknown receivers,the marketer is most likely going to:

• A) use sweeps marketing
• B) consult an in-house list
• C) send unaddressed direct mail
• D) send to previous responders

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Definitions:

Communication

The process of sharing information, feelings, and messages through speech, writing, gestures, or other means.

Traditional Male

A concept relating to societal expectations of masculinity, including traits and behaviors conventionally attributed to men, such as emotional restraint, strength, and the role of provider.

Sexual Script

The social and cultural expectations that guide individuals' sexual behaviors and interactions.

Physical Contact

The act of touching or being in direct contact with someone else's body, which can range from casual to intimate.