The New Role of Public Relations Is One Characterized By

question 21

Multiple Choice

The new role of public relations is one characterized by:

• A) less of a communication role
• B) less of a marketing orientation
• C) a tighter, more tightly defined role
• D) a broader, more marketing-oriented role

---

Definitions:

Government Bond Rate

The interest rate offered by government securities, which is often seen as a risk-free benchmark against which other investment yields are measured.

Rate Of Inflation

The magnitude of acceleration in average prices for goods and services, which causes a downfall in the ability to procure.

Treasury Bills

Short-term government securities with maturity periods of one year or less, sold to finance the national debt.

Capital Gains

The profit earned from selling an asset for more than its original purchase price.