Which of the Following Statements About Sponsorship Is NOT True

question 28

Multiple Choice

Which of the following statements about sponsorship is NOT true?

• A) Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products.
• B) The Arts receive the majority of event sponsorship monies.
• C) Growth in sponsorship investments has led to a corresponding emergence of measuring the effectiveness of sponsorships.
• D) Many marketers are attracted to event sponsorship because it gets their company names in front of consumers.

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Definitions:

Clinical Study

A research investigation conducted with human participants to evaluate the efficacy and safety of medical, surgical, or behavioral interventions.

Replicability

The scientific requirement that other researchers be able to use the same procedures as an initial investigator did and obtain the same results.

Experimentation

The process of conducting tests or trials in a controlled environment to discover, prove, or examine the validity of hypotheses or the effect of variables.

Procedure

A series of actions or steps taken to achieve a specific purpose.