Marketing Public Relations (MPR)are Activities Designed to Support Marketing Objectives

question 24

Multiple Choice

Marketing public relations (MPR) are activities designed to support marketing objectives in all of the following ways EXCEPT:

• A) building marketplace excitement
• B) creating news about a new advertising campaign
• C) incentivizing immediate product sales
• D) defending products at risk with a message of reassurance

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Definitions:

Drop a Product

The decision by a company to cease the production and sale of a particular product.

Rent

A periodic payment made to use a property or piece of equipment owned by another party.

Unavoidable

Refers to events or outcomes that cannot be prevented or avoided.

Effective Utilization

The degree to which a resource, such as equipment or labor, is used effectively to produce goods or services.