Although Most Public Relations Efforts Seek a Variety of Channels

question 16

Multiple Choice

Although most public relations efforts seek a variety of channels for distribution,an alternative strategy is to offer one particular medium _____ rights to the story if that medium reaches a substantial number of people in the target audience.

• A) legitimate
• B) legal
• C) limited
• D) exclusive

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Definitions:

Paid-In Capital

Paid-in capital is the amount of money that a company has received from shareholders in exchange for stock, reflecting the funding provided to the company over and above the par value of the shares.

Retained Earnings

The portion of net income that is kept by a company rather than distributed to its shareholders as dividends, to be reinvested in the business or pay off debt.

Treasury Stock

Shares that were once in circulation but were bought back by the issuing company, decreasing the amount of stock outstanding.

Par Common Stock

The nominal or face value assigned to a share of common stock by the company's corporate charter.