Each of the Following Is a Limitation of Media Publicity

question 13

Multiple Choice

Each of the following is a limitation of media publicity EXCEPT:

• A) Timing of the publicity is not always completely under the control of the marketer.
• B) The fact that media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible.
• C) Many firms' PR efforts are never associated with their sponsors in the public mind.
• D) Media publicity may also misfire through mismanagement and a lack of coordination with the marketing department.

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Definitions:

Working-Age Adult Americans

Individuals within the United States typically considered to be in the labor force, often defined as those aged from 18 to 64 or 65.

No Health Insurance

The condition of not having any coverage or protection against the costs of medical services.

Medical Science

A branch of science focused on the study, diagnosis, treatment, and prevention of diseases and conditions affecting humans and animals.

Health Care Costs

The expenses associated with medical services, treatments, medication, hospital care, and other health-related products.