Each of the Following Is a Strength of Event Sponsorship

question 11

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

• A) Effective IMC programs can be built around them at the local, regional or national level.
• B) The brand can be positioned to a well-defined target audience.
• C) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.
• D) Many marketers need evidence that event sponsorship is effective and a good return on their investment.

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Definitions:

Early 30s

A term used to describe individuals who are in the age range of 30 to 33 years.

18 to 20 Years

An age range often considered late adolescence or early adulthood, marking a transition period in life with significant developmental milestones.

Enmeshed Adults

Refers to adults who experience overly close and intertwined relationships where boundaries are blurred and individual identities may seem merged.

High School Graduation

The act of completing the required academic curriculum of high school, leading to the awarding of a diploma.