Which of the Following Statements Does NOT Correctly Describe the Relationship

question 34

Multiple Choice

Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion?

• A) Sales promotion is an ineffective tool for building brand equity.
• B) Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales.
• C) Companies want promotions that require consumer involvement with their brands.
• D) Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers.

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Definitions:

Sodium

A chemical element with symbol Na, a soft, silvery-white, highly reactive metal and an essential electrolyte in biological systems.

Urethra

The tube that conducts urine from the bladder to the outside of the body in both males and females, and also serves as a conduit for semen in males.

Metanephridia

Excretory organs found in many invertebrates, such as annelids, that filter waste materials from the body fluids.

Malpighian Tubules

Excretory structures found in insects and other terrestrial arthropods that remove waste materials from the hemolymph and regulate water and salt balance.