Consumer-Franchise or Image Building for a Brand

question 18

Multiple Choice

Consumer-franchise or image building for a brand:

• A) is the exclusive responsibility of advertising
• B) is accomplished through short-term price-oriented promotions
• C) is becoming less important to marketers as competition intensifies
• D) can be accomplished through consumer promotions that help build its brand equity

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Definitions:

Job Security

The confidence or probability that a person will maintain their employment without facing unemployment risks.

Securities Law

The area of law dealing with the regulation of securities (stocks, bonds, etc.), protecting investors, ensuring fair trading, and preventing fraud.

Mutual Acceptance

The initial stage in team development when members begin to accept and understand each other.

Diagnose Conflict

The process of identifying the underlying reasons for a disagreement or clash between parties.