Which of the Following Is NOT an Advantage Inherent in the Use

question 25

Multiple Choice

Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

• A) Coupons offer price reductions to consumers who are price sensitive.
• B) Coupons are an effective way of generating trial of a new product.
• C) Coupons are often used by consumers who already use the brand and would purchase it without a coupon.
• D) Coupons can encourage non-users to try a brand.

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Definitions:

Electroconvulsive Therapy

A psychiatric treatment in which electric currents are passed through the brain, intentionally triggering a brief seizure, to treat severe mental disorders.

Drug Therapy

The treatment of a disease or condition with medication.

Clozaril

A brand name for Clozapine, an antipsychotic medication used to treat schizophrenia, especially in cases where other antipsychotics are ineffective.

Negative Symptoms

Characteristics that indicate the absence or diminution of normal functions, often associated with certain mental health conditions, such as a lack of emotion or motivation.