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A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products.
Wants
Desires or wishes that are not essential for basic survival but are sought for pleasure, comfort, or luxury.
Ability
The possession of the means or skill to do something.
Customer Satisfaction
A measure of how products or services supplied by a company meet or exceed customer expectation.
Perceived Risk
The potential for loss or harm that consumers feel may exist when deciding to purchase a product or service.
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