Which of the Following Statements About Audience Measurement in Promotional

question 27

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A) Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B) Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• C) Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
• D) There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Ringelmann Effect

The Ringelmann Effect describes the phenomenon where individuals in a group become less productive as the size of the group increases.

Social Loafing

The behavior of individuals demonstrating decreased effort in goal achievement while in a group setting versus when working independently.

Ringelmann Effect

Describes the tendency for individual members of a group to become increasingly less productive as the size of the group increases.

TAT

The thematic apperception test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of a series of pictures of emotionally ambiguous situations.