Which of the Following Is an Advantage Associated with Media

question 18

Multiple Choice

Which of the following is an advantage associated with media publicity?

• A) effectiveness at completing the communications product
• B) high absolute cost but low relative cost
• C) ease with which PR activities are coordinated with other promotional activities, even when the activities are performed in different departments
• D) ability to reach small market segments and/or specific audiences

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Definitions:

Netiquette

Refers to the rules of good behavior and manners online or in digital communications.

All-Capitals

The use of uppercase letters exclusively in text, which can emphasize importance or convey shouting in written form.

Emails

Electronic messages sent over the Internet, used for personal, academic, or professional communication.

Messages

Information or communication sent from one person or group to another.