Which of the Following Statements About Product Placement Advertising Is

question 25

Multiple Choice

Which of the following statements about product placement advertising is true?

• A) Alcohol and tobacco companies are legally prohibited from using product placements.
• B) The potential exposure for a product placed in a movie is enormous.
• C) A possible disadvantage associated with the use of product placement advertising is lack of opportunity.
• D) The recall of product placements is generally lower than that of television ads.

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Third Party

An entity that is not directly involved in a transaction or legal contract but may be affected by it or have interests in its outcome.

Racketeer Influenced and Corrupt Organizations Act

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