One Study Found That Total Recall for ______ Ads Reached

question 56

Multiple Choice

One study found that total recall for ______ ads reached 74%,compared to 32% for TV ads.

• A) radio
• B) movie theatre
• C) online
• D) billboard

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Definitions:

Res Ipsa Loquitur

A doctrine that allows a judge or jury to infer that, more likely than not, the defendant’s negligence was the cause of the plaintiff’s harm even though there is no direct evidence of the defendant’s lack of due care.

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances.

Strict Liability

A legal principle holding an individual or entity responsible for damages or injuries caused by their actions or products, regardless of negligence or intent.

Implied Warranty

An unwritten guarantee that the product or service being sold is fit for its intended purpose.