Which of the Following Statements About the Use of Colour

question 24

Multiple Choice

Which of the following statements about the use of colour in magazine advertising is true?

• A) Black and white ads are generally considered superior to colour in terms of recall, awareness, and retention.
• B) Advertisers prefer using black and white because of the greater visual impact it makes.
• C) Research has shown that colour ads are superior to black and white ads in terms of attracting and holding attention.
• D) Bleed pages are less expensive than colour pages with margins because less fine-tuning is required with bleed pages.

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Definitions:

Emotional Labor

The effort required to manage and regulate one's emotions to meet the expectations of a job or social situation, often involving the suppression or display of certain emotions.

Bank Teller

An employee of a bank who deals directly with customers, handling transactions such as deposits, withdrawals, and account inquiries.

Funeral Director

A professional who manages and operates the planning and coordination of funerals, handling logistical and legal aspects.

Emotional Labor

The process of managing feelings and expressions to fulfill the emotional requirements of a job. This often involves regulating one's emotions to meet professional demands.