Elena Tomassi Is an Avid Skier and Likes to Take

question 18

Multiple Choice

Elena Tomassi is an avid skier and likes to take a weeklong ski vacation every winter.To help plan her vacation,she keeps all of the past issues of Skiing magazine she has received so she can consult them as she makes her selection of a ski resort.Elena's use of the magazines in this way demonstrates which advantage of magazines as an advertising medium?

• A) Geographic selectivity
• B) Services
• C) Permanence
• D) Prestige

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Definitions:

Resale Information

Data or details about the secondary market of goods, where items are sold again after their initial purchase.

Specific Response

A precise and targeted reply to a question or situation, often tailored to address particular details or concerns.

Routine Reply

A standard or customary response given to frequently asked questions or common situations.

Direct Approach

A communication strategy that involves stating the main point or purpose at the beginning of the message.