Which of the Following Statements About the Role of Magazines

question 17

Multiple Choice

Which of the following statements about the role of magazines is true?

• A) The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same.
• B) Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments.
• C) Magazines generate most of their total revenue from advertising.
• D) Business magazines generate most of their revenue from subscriptions and single copy sales and are not really dependent on advertising.

---

Definitions:

Employees

Individuals who work for a company or another person and receive compensation for their labor or services.

State

A politically organized body of people under a single government, often recognized as a sovereign entity.

Acids

Substances that release hydrogen ions (H+) when dissolved in water, possessing a sour taste and able to neutralize bases.

Bases

Substances that can accept protons (H+) and have a high pH; in solution, they can easily donate an electron pair.