Media Buyers Might Choose to Live with a Relatively High

question 11

Multiple Choice

Media buyers might choose to live with a relatively high degree of waste coverage because:

• A) it best supports a flighting media schedule
• B) the media employed are likely to be the most effective means of message delivery available
• C) it allows for more specific targeting
• D) repetition is the most effective method for pioneering advertising

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Definitions:

Tasks

refer to pieces of work to be done or undertaken, typically part of a larger project or goal.

Low Status

Refers to individuals or groups positioned at the lower levels of a social hierarchy, often facing disadvantages in terms of resources, power, and opportunities.

Disruptive

Causing or tending to cause disruption in a process, environment, or system.

Group Norms

Rules or standards of behavior that are accepted and followed by members within a specific group.