In Calculating Both the Brand Development Index (BDI)and the Category

question 10

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?

• A) High market share and good market potential
• B) Low market share and good market potential
• C) High market share and monitor for sales decline
• D) Low market share and poor market potential

---

Definitions:

Exchange Rates

The evaluation of one currency's value for the intention of exchanging it for another, indicating how much one currency equates to in another currency.

Airport Kiosk

An automated terminal located at airports that allows passengers to perform tasks such as check-in, ticket printing, and information access.

GST

GST stands for Goods and Services Tax, which is a value-added tax levied on most goods and services sold for domestic consumption.

Canada Customs

The federal agency responsible for regulating goods that enter or leave Canada, ensuring compliance with customs regulations.