_____ Is the Number of Times the Target Audience Reached

question 44

Multiple Choice

_____ is the number of times the target audience reached by a media vehicle is exposed to the vehicle over a specified period of time.

• A) Effective frequency
• B) Unduplicated reach
• C) Average reach
• D) Average frequency

Understand the importance of the problem statement in articulating the need for the proposed action or project.

Recognize the value of data, evidence, and logical argumentation in supporting proposal claims.

Learn how to craft a compelling executive summary.

Understand the importance of answering potential questions and addressing concerns within the proposal.

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Definitions:

Pleasure Reading

Reading material selected for enjoyment and entertainment, rather than for educational or informational purposes.

Short-Term Goal

An objective set to be achieved in the near future, often serving as a step towards a long-term goal.

Academic Adviser

A faculty member or staff who provides guidance and support to students on academic matters, including course selections and career advice.

Memorable Part

An aspect or element of an experience or event that is particularly striking or lasting in memory.