Which of the Following Is NOT One of the Ten

question 39

Multiple Choice

Which of the following is NOT one of the ten questions suggested for use in evaluating public relations plans?

• A) Does the plan include analysis of recent editorial coverage?
• B) Do the PR people understand the product's strengths and weaknesses?
• C) Is the plan acceptable to marketing?
• D) Are the objectives specific and measurable?

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Definitions:

Internal-Stable

A term related to attribution theory, indicating a belief that one's behavior or event outcome is due to personal factors that are consistent over time.

External-Unstable

Characteristics of attributions referring to causes outside oneself that are variable and can change over time.

Self-Fulfilling Prophesy

A prediction that directly or indirectly causes itself to become true, due to the positive feedback between belief and behavior.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.