One of the Major Tools of Direct Marketing Is ______

question 49

Multiple Choice

One of the major tools of direct marketing is ______ advertising,whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.

• A) direct-response
• B) primary-demand
• C) business-to-business
• D) selective demand

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Definitions:

Adaptive Challenges

Difficulties or problems that require new learning, innovation, and change in behavior or approach to be effectively addressed.

Follower Centered

An approach that emphasizes the importance of followers in the leadership process, focusing on their needs, empowerment, and development.

Disciplined Attention

The focused and consistent effort to concentrate on priority tasks or objectives, often in face of distractions.

Adaptive Challenges

Involve complex issues that require new learning, innovation, and changes in behavior or attitudes, as opposed to technical problems with known solutions.