Why Is CRM One of the Most Valuable Assets a Company

question 65

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

• A) Since organizations have not been successful in implementing SCM systems, they have turned their resources towards CRM.
• B) CRM has proven to increase customer loyalty and retention and an organization's profitability.
• C) It is easy for a company to steal their competitors' loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers.
• D) Without CRM it is impossible to effectively manage or cross-sell products to customers.

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Definitions:

General Purpose

Something designed to be suitable for a variety of tasks rather than specialized for a specific function.

Top Management

The highest level of executives and administrators in an organization, responsible for making strategic decisions and overseeing the organization's operations.

Persuade

The action or process of convincing someone to do or believe something through reasoning or argument.

Target Audience

The specific group of people at whom a particular message, campaign, or product is aimed.