_____ Is a Form of Direct Marketing That Uses a Database

question 67

Multiple Choice

_____ is a form of direct marketing that uses a database of current and prospective customers to generate personalized communications.

• A)Mass advertising
• B)Sales promotion
• C)Multilevel marketing
• D)Database marketing
• E)Personal selling

---

Definitions:

Income Effect

The change in an individual's consumption resulting from a change in their real income, affecting their purchasing power.

Normal Good

A type of good for which demand increases as the income of individuals or the economy grows.

Substitution Effect

The substitution effect occurs when consumers replace more expensive items with less costly alternatives.

Income Effect

A change in the quantity demanded of a good or service as a result of a change in real income (purchasing power).