A Marketer Can Reduce the Cost of Personal Selling By

question 54

Multiple Choice

A marketer can reduce the cost of personal selling by:

• A) eliminating the need for database management.
• B) communicating relevant information about the company and its product before the sales call.
• C) providing proof that what the salesperson says is true.
• D) reminding the prospect to close the sale.
• E) avoiding the use of trial closes that may delay the actual sale.

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Definitions:

Uniform Crime Report

A comprehensive statistical report of crime data collected by law enforcement agencies across the United States, compiled by the FBI.

Citizen Complaints

Refers to grievances raised by individuals or groups regarding public services, policies, or the conduct of officials, typically addressed to governmental or regulatory bodies.

Serious Bias

A significant and unsubstantiated favoritism or prejudice towards a person, group, or idea, often leading to unfair treatment.

Personal Competence

An individual’s ability to effectively manage their goals, tasks, and challenges using personal skills and resources.