The Person in Charge of Negotiating and Contracting with the Media

question 99

Multiple Choice

The person in charge of negotiating and contracting with the media is called a(n) :

• A)ad traffic department head.
• B)art director.
• C)media director.
• D)media buyer.
• E)audience planner.

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Definitions:

Apparent Movement

The perception of movement in a stationary object, or the perception of motion caused by certain visual cues or stimuli without actual motion.

Linear Perspective

A technique in art and photography that creates the illusion of depth on a flat surface, using converging lines to mimic how our eyes perceive distance.

Depth Cue

Visual information that allows a person to judge the distance and depth of objects in their environment.

Opponent-Process Theory

A psychological and neurological model that explains a wide range of behaviors including vision and emotions by suggesting that opposite emotions and sensations are regulated by paired processes.