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Why Is the Clickthrough Method of Pricing Internet Advertising Unpopular

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Why is the clickthrough method of pricing Internet advertising unpopular amongst the publishers?


Definitions:

Functionalist Theories

Theories that view society as a complex system whose parts work together to promote solidarity and stability, emphasizing the interrelations of social institutions.

Conflict Theories

A perspective in sociology that sees social life as a competition, with individuals and groups struggling over resources, power, and socioeconomic status.

Media Effects

Refers to the influence that media can have on viewers' thoughts, feelings, and behaviors.

Numerical Underrepresentation

A situation where a particular group has fewer members or representatives in a given context or area than would be expected based on their proportion in the general population.

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