Which of the Following Statements Describes a Reason Why an Advertiser

question 53

Multiple Choice

Which of the following statements describes a reason why an advertiser would choose radio advertising over other available media?

• A) Radio commercials are fleeting.
• B) Radio stations with the most appeal to advertisers have the greatest number of commercials.
• C) Radio production is inexpensive.
• D) Radio audiences provide a highly segmented audience for advertisers that need to blanket a market.
• E) Radio may restrict the number of creative options that a radio advertiser has.

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Definitions:

Arousal Theory

The theory suggesting that people are motivated to maintain an optimal level of arousal, neither too high nor too low.

Indiana Jones

A fictional character and the protagonist of the "Indiana Jones" franchise, known for being an adventurous archaeologist.

Sensation Seeker

Individuals who require more arousal from the external environment, often engaging in novel, complex, and intense experiences or activities.

Arousal

A physiological and psychological state of being alert, awake, and attentive, which can be triggered by various stimuli or interactions.