A Gatefold Is A(n)

question 93

Multiple Choice

A gatefold is a(n) :

• A)insert with pages that extend and fold over to fit into a magazine.
• B)rate card used for cover positions.
• C)three-dimensional ad in a magazine.
• D)a method used to decrease advertising clutter.
• E)ad that generates interest by repetition throughout the publication.

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Definitions:

Market Size

The total volume or value of all sales within a given market over a specific period of time.

Consumer Surplus

The gap between the total price consumers are willing to pay for a good or service and the price they actually pay.

Producer Surplus

The difference between the amount producers are willing and able to supply a good for and the actual amount they receive (market price).

Consumer Surplus

Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.