According to the Principles Guiding How Ads Should Be Laid

question 59

Multiple Choice

According to the principles guiding how ads should be laid out?

• A)no element of the ad should dominate.
• B)the ad should appear unusual and asymmetrical to create eye appeal.
• C)the space within the ad should be broken into asymmetrical units.
• D)a directional pattern should be evident so that readers know in what sequence to read.
• E)there should be a force that holds the ad together and gives it variation.

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Definitions:

Payout Percentage

The proportion of earnings paid out to shareholders as dividends, usually expressed as a percentage of the company's total net income.

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A reorganization and rehabilitation form of bankruptcy for businesses, allowing them to continue operations while restructuring debts under court supervision.

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A financial statement that shows a company's revenue and expenses over a specific period, leading to the net profit or loss for the period.

Liquidation

The process of winding up a company's financial affairs by selling its assets to pay off its debts, with any remaining assets distributed to shareholders.