If the Budget Is Small and the Retailer Needs to Promote

question 82

Multiple Choice

If the budget is small and the retailer needs to promote an upcoming sale,it would spend the least amount of money producing a commercial for:

• A)a theater showing.
• B)radio.
• C)broadcast television.
• D)network television.
• E)a kiosk.

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Definitions:

Trickle-up Theory

A theory suggesting that trends and innovations are initiated from the lower social classes and then adopted by the upper classes.

Trickle-down Theories

Theories suggesting that trends, behaviors, or innovations initiated by higher socioeconomic groups gradually spread to lower socioeconomic groups.

Trickle-down Theory

An economic hypothesis that argues benefits for the wealthy will "trickle down" to everyone else, improving the economy as a whole.

Reward-rejection

A psychological response where an individual rejects a reward, possibly due to feeling it is unearned or fearing its implications.