An Effective Headline Should

question 49

Multiple Choice

An effective headline should:

• A)present the complete selling idea.
• B)engage the audience.
• C)lead the reader directly into the body copy.
• D)attract attention to the advertisement.
• E)engage the reader slowly.

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Definitions:

Deliverable State

The condition of a commodity or item being suitable for delivery to fulfill the terms of a contract.

Notified

Being informed or made aware of information, actions, or requirements officially or formally.

Specific Performance

A legal remedy in contracts where the court orders the party who breached the contract to perform the promised duty as outlined in the contract.

Breach of Contract

The failure to perform any term of a contract, written or oral, without a legitimate legal excuse.