Thumbnail Sketches

question 54

Multiple Choice

Thumbnail sketches:

• A)are small mock-ups of dummy point-of-purchase displays.
• B)refer to the results of market tests for proposed ad campaigns.
• C)are very small,rough,rapidly produced drawings used to try out ideas during the conceptual phase of the design process.
• D)refer to each individual frame in a storyboard.
• E)are mock-ups of comparable ads that competitors are using and are provided by the agency.

Learn the legal standards used to evaluate the intent and certainty necessary for contract formation.

Understand the components and legal implications of conditional acceptances and counteroffers.

Identify and explain the mirror image rule under common law.

Describe the process of mutual assent in contract formation.