Which of the Following Statements About Developing Copy for Radio

question 46

Multiple Choice

Which of the following statements about developing copy for radio advertising is true?

• A)The radio scripts given to the announcers do not contain information about any sound effects that might be used in the ad.
• B)The copy used in radio scripts must never be intrusive.
• C)One of the most challenging aspects of writing for broadcast media is making the script fit the time slot.
• D)The primary determinant to whether an individual actually listens to radio copy is the time of day the ad is run.
• E)The scene should be set quickly to establish the premise.

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Definitions:

Conditions

The circumstances or factors affecting the way in which people live or work, especially with regard to their safety or well-being.

Rational Model

A decision-making model that assumes individuals will make decisions based on logical and systematic analysis of alternatives.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, typically aiming for the best outcome.

Creative Decision Making

The process of generating innovative and effective solutions to problems through imaginative thinking and evaluation.