The Ad for Absolut Vodka Has the Following Headline: "Absolut

question 49

Multiple Choice

The ad for Absolut vodka has the following headline: "Absolut Envy." The creatives who designed this ad were trying to create _____ for the alcohol with a play on words to imply that you will be the envy of all your friends if you drink Absolute vodka.

• A)desire
• B)awareness
• C)interest
• D)credibility
• E)attention

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Definitions:

Shared Emotions

Feelings or emotions experienced collectively by a group of people in response to specific stimuli or events.

Monomyth

A term that represents a common template in narratives around the world, where a hero goes on an adventure, faces a crisis, wins a victory, and then comes home transformed.

Superhuman Powers

Abilities beyond the normal capabilities of humans, often depicted in fiction and superhero narratives.

Masculinity/Femininity

Social constructs describing attributes, behaviors, and roles typically associated with men and women respectively.