Whose Role Would It Be to Tell the Creatives That

question 56

Multiple Choice

Whose role would it be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an HMO is not a good idea and will probably open the agency and its client to a great deal of ridicule?

• A)The Referee
• B)The Evaluator
• C)The Judge
• D)The Liaison
• E)The Mediator

---

Definitions:

ATC Curve

The average total cost curve, which represents the per-unit total cost (fixed plus variable costs) of production for varying quantities of output.

Short Run

A time period in economics where at least one factor of production is fixed, limiting the immediate response of a firm to changes in market conditions.

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales.

Average Variable Cost

The total variable cost divided by the quantity of output produced.