A Database of Customer Behavior Containing Information on Customer Demographics,psychographics,purchase

question 13

True/False

A database of customer behavior containing information on customer demographics,psychographics,purchase data,and attitudes can be used as the basis for planning future marketing and communications activities.

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Definitions:

Direct Labour

The wages and other compensation paid to employees who are directly involved in producing goods or providing services.

Labour Rate Variance

The difference between the actual cost of labor and the expected (or standard) cost of labor for the actual production level.

Labour Efficiency Variance

A measure used in accounting to indicate the difference between the actual number of labor hours used and the standard number of hours that should have been used, multiplied by the standard labor rate.

Variable Overhead

Costs that vary with the level of production or business activity, such as utilities and indirect materials, but do not directly correlate to direct labor or materials.