DDB Needham,one of the World's Largest Ad Agencies,formed a Company

question 80

Multiple Choice

DDB Needham,one of the world's largest ad agencies,formed a company with director Spike Lee called Spike DDB.The purpose of the new company is to develop ways to tap into urban trends and to increase minorities' use of its client's brands.The company is relying on the creative abilities of director Spike Lee to produce fresh,distinctive advertising messages.Spike DDB would be categorized as a(n) :

• A)promotional facilitator.
• B)interactive agency.
• C)entrepreneurial agency.
• D)creative boutique.
• E)IMC agency.

Understand the importance of followers’ roles and their reactions to different leadership styles.

Comprehend the first studies of leadership and the historical perspective on leader traits and abilities.

Differentiate between leader and manager behaviors and responsibilities.

Understand the concept and application of the Leadership Grid.

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Definitions:

Shortage

A situation in which demand for a good or service exceeds its supply in a market.

Demand And Supply

Economic model describing the interaction between the desire of consumers to buy goods at certain prices and the quantity of goods that producers are willing to sell at those prices.

Factors Of Production

Four basic inputs for effective operation: land, labor, capital, and entrepreneurship.

Overall Supply

The total amount of a product or service available in a market at any given time.